I usually don’t walk into Starbucks. It’s not that I don’t like their coffee; they make a fine brew. But I am a loyal Espresso Royale guy and usually don’t find occassion to walk into other coffee shops–well, unless of course I’m on a date. (You don’t shit where you eat as they say, and there’s no reason to bring a stranger into your home.) But I digress. Today, I walked into a Starbucks and ordered an iced coffee, not a specialty drink, but a plain old coffee with ice in it. The girl at the counter grabbed her Sharpie and asked me to give her my name. I replied, “No.” She said, “What?!?” I said, “Fine. My name is ‘X’. This led me to thinking about personal freedoms, privacy… and what I’m willing to give away (for a cup of coffee).
Interestingly, most discussions around this topic center around two issues nowadays. The first is identity theft, and how personal info can be comprimised by technology–stolen laptops, stolen databases, etc. The other is around spying, war, the Patriot act, wire tapping, etc. But rarely do we think about the information that we willingly give people every day.
The issue with Starbucks isn’t that they ask me for my name. It’s that they write it on the rim of my cup. First, I don’t want fresh permanent marker ink on the exact spot on the cup where I put my mouth. More importantly, however, I don’t feel that I should have to walk down the street flashing personal information to everyone I pass. I know that before I left the counter, I saw “Scott” who drinks an Americano and carries a BU backpack and “May” who likes her caramel machiato with extra caramel. In and of itself, this seems fairly benign. I mean, what did I really learn about these people, and what could I really do with that information?
Being asked to provide your first name is just the tip of the iceberg, however. Supermarkets provide extra benefits and discounts for making purchases with a card. They use the process to track my specific spending habits, the time of day I shop and more. The worst is the amount of times we are needlessly asked provide a Social Security Number. Originally created as part of the New Deal Social Security program in 1936, the numbers were intended to be used just for tracking income for Social Security purposes. Later, they came to be used by the IRS and other governement agencies. Despite the fact that the Privacy Act of 1974 regulates the way government agencies use our SSN’s, businesses are not regulated. While we are not required to provide private businesses a SSN, according to this Social Security Administration FAQ, it appears that business are permitted to deny us goods and services for not giving it away. So I guess we’re screwed.
This article does a good job of explaining the risks associated with providing your SSN in cases when they are not required. The main issue is that you are providing organizations access to information they have no right to see, and this may lead to descrimination or worse. Another issue is that with so many agencies and organizations using the same number to collect information, privacy is comprimised. According to my friend Abraham, when Congress debated issuing the numbers, much of the discussion centered around not wanting the numbers to be used as federal ID numbers and these same privacy issues.
So, back to Starbucks… Your cash registers are more sophisticated than the computers NASA first used to help put a man on the moon. So, instead of asking me for real personal information, why not use that thing to randomly generate a name for my cup of coffee. And while your at it, ask your baristas to write that crap near the bottom of the cup where I’m not likely to put it in my mouth.