What the Hell Does This Mean?

It seems like every one of my stories lately takes place in a public restroom.  Frankly, I’m even starting to creep myself out a tiny bit.  In any event, earlier this afternoon I walked into the Starbuck’s in Watertown Square to grab a little pick-me-up.  On leaving, I decided to visit the can and give Starbuck’s a piece of my mind, so to speak.  As I was sitting there, I looked up to see this poster:

Starbuck's poster

The caption at the top reads, “Can you spot the coffee made from 3% of the world’s best coffee beans?”  I kept reading it over and over again, and, for the life of me, I still can’t figure out what it is trying to say.  Are they trying to say that their coffee is made from beans in the top 3% in terms of quality?  Are they trying to say that they use 3% of all the world’s coffee beans?  Are they trying to say they pick a random 3% of beans that are considered the best beans?  And, what percentage of all coffee beans are considered “the world’s best coffee beans”? Is it the top 49%?  Am I crazy?  WHAT THE HELL DOES THIS MEAN?

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